Welcome to Watanmal, a company that holds 100 years of expertise in the FMCG segment. Started as a general merchandise trading company at the turn of the 20th century, Watanmal, adapting itself to the changing times, has constantly moved up the value chain.
With a vision of being the market leader in the FMCG segment, the company concentrates on Sales and Distribution Management, Brand Building, Market Dynamics and Consumer Knowledge and considers these the pillars of its future growth. The company strives to provide products of the highest quality that give maximum value for money.
In the 1990's, Watanmal forayed into the Branded Food Market segment, a move that has reaped huge benefits. A lion's share of the company's revenue today, comes from this category.
Success has not in anyway changed the values of the organisation. Humility, Reliability and Trustworthiness have always been the driving factors behind the growth of Watanmal. But evolving at Watanmal is not just about being a market leader. The company provides its employees, an environment that allows them to excel in their areas of competency and interest.
Today, Watanmal has gained a strong foothold in all the markets it operates in and has managed to edge out the existing competition. The company, whose turnover is in excess of US$ 492 million, continues to spread its wings and grow, everyday.