The Watanmal Group has always dreamt of a better tomorrow for itself, for its employees and for its consumers. Success has not in anyway changed the values of the organisation. Humility, reliability and trustworthiness have always been the driving factors behind the growth of Watanmal.
The organisation is a pioneer in marketing and distribution in West and Central Africa. With a robust presence across 24 countries, the group ensures that every product of theirs is accessible and affordable to consumers. Care is taken to see that superior quality products are delivered and also that in blind tests across product categories, consumers consistently rate Watanmal brands at par or higher than competition.
At a time when most companies hesitated to take risks and were averse to venture into the African subcontinent, the group went ahead and launched a slew of brands in various categories like Culinary Division, Breakfast division, Animal Proteins, Beverages & Confectionary, Spices and Seasoning and Branded Commodities like Rice and Oil. With a professionally managed team with a risk taking appetite and the entrepreneurial spirit that is the core of its management philosophy, today the group has reputed brands like Gino, Pomo, Jago, Palmo and Forte in its stable.
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